1:6 Understanding an Inception

The Law of Inception

Let me be upfront with you. Right now, in this moment, this course itself is a demonstration of the Law of Inception. I am not just teaching you something—I am planting something inside you. A thought. A possibility. A knowing. Maybe this idea is new to you. Maybe it’s something you’ve always felt but never fully recognized. Either way, what I’m doing right now is inception.

You see, the Law of Inception is the art of introducing an idea that takes root and begins to shape your reality. Before anything manifests in your life—before assumption can even take place—there must first be inception. There must first be a seed. This is the step people miss when they struggle to create what they desire. They assume without planting. They expect without rooting. And without inception, assumption has nothing to grow from.

Everything you’ve ever learned, every skill you’ve ever mastered, began with inception. Someone taught you, showed you, or made you aware. They planted a vision in you. And then, over time, you worked it. You repeated it. You put it into action again and again. Until one day, it wasn’t difficult anymore. Until one day, it was yours.

This is true for anything—whether it’s learning how to cook, ride a bike, manifest abundance, or even control your own body in ways you never knew were possible.

Did you know you can slow down your heart rate just by changing how you breathe? You can. You can also speed it up. But if you don’t know that, then you don’t use it. And if you don’t use it, then it doesn’t exist in your reality. It’s not that the ability isn’t there—it’s just that inception hasn’t happened for you yet.

This is why awareness is everything. This is why knowledge isn’t just power—it’s activation.

Seeing What’s Already There

How many times have you lost something, only to have someone point out that it was right in front of you the whole time? Maybe it was your keys. Maybe it was your glasses sitting right on top of your head. Maybe it was an opportunity you overlooked until someone said, Hey, why don’t you do this?

In that moment, it wasn’t the keys that were missing. It wasn’t the opportunity that wasn’t there. It was your awareness that was missing.

This is the Law of Inception in action. Someone else inserted their sight into your sight so you could see what was already there.

Right now, that’s what I’m doing for you. I’m not teaching you something foreign. I’m reminding you of what you already know. I’m guiding you to see what’s already within you—your ability to manifest, to assume, to create, to shift reality itself.

Expectation: The Co-Creation of Reality

What if I told you that everything in your life is there because you expect it to be there?

I know, I know. Your logical mind jumps in—No, Founder, that’s not how it works. I bought my coffee maker. I put it on my counter. That’s why it’s there.

Okay. But let’s take a step back. What if expectation isn’t just personal—it’s collective? What if reality, as you know it, isn’t just some fixed, external thing but a shared creation—something we’re all shaping together, moment by moment?

We expect to hear from the president at the inauguration. We expect gravity to hold us down. We expect the sun to rise tomorrow. These expectations are so deeply ingrained that we don’t even question them. And because we don’t question them, they remain solid, unshaken, real.

But here’s the catch—this also means that what you expect on a personal level shapes your reality. Your beliefs, your assumptions, your deeply held expectations are creating the world around you.

And yet, most people don’t realize this. They assume that reality is something that happens to them instead of something they are co-creating in every moment. They believe miracles are rare, random gifts instead of everyday possibilities.

This is the moment of inception for you. Right here. Right now.

You are a creator. You always have been. But if you don’t know it—if no one ever told you, showed you, activated you—then how could you act on it?

That changes today.

I’m planting this seed.

You can either ignore it, let it sit dormant, or you can water it. You can work it. You can begin to see what’s already been inside you all along.

Because once you truly see it—once inception has happened—assumption becomes effortless.

This is how everything works.

Unlocking Extraordinary Possibilities

We’re taught a lot of things, and much of it shapes how we see the world. Take the baby giggling at the corner, for example. To us, it seems like she’s laughing at nothing, but grandma, in all her wisdom, says she’s laughing at the angels. The baby is still connected to that untainted perception of the world. She has not yet learned to unsee the things she can see. As we get older, we often lose the ability to perceive beyond what we are taught to see on the surface. But some of us tap back into it, like we’re remembering something we’ve always known. And then there’s the wonder of nature—birds fly with their wings, and we’ve tried to create man-made wings comparable to our size, but we haven’t been able to take flight. Gravity, powerfully imprinted in our minds, keeps us grounded, even with wings designed like a bird’s. But bees, with bodies too big for their wings, somehow defy gravity and fly with ease. We don’t question it because we’ve been taught that this is just how it works, yet it shows how perception shapes our understanding of what’s possible.

Then there are the extraordinary moments that come from new perceptions. Think about the Wright brothers—Orville and Wilbur Wright. People laughed at them when they said a giant, heavy machine could defy gravity and fly. But they bent the law of gravity using physics, combustion, and engineering. They turned the impossible into something we now rely on daily. So, they bent the law of gravity while everyone laughed at them—and you can too. They saw something that no one else did, and their belief in a new way of thinking led to the invention of the airplane. Today, we don’t bat an eye when a plane lifts off the ground. We accept it as a fact. But back then, it was a ridiculous idea. They challenged the beliefs everyone else held and created new possibilities. This is how extraordinary happens—by questioning what we’ve been taught and seeing something different. We are all capable of changing our perceptions and activating new inceptions in our minds.

So start creating inceptions by re-envisioning the things you actually see. Re-envision what you’re going to do today. You are going to lift that pot in a minute—see it lifting before you do it. Maybe envision that you find a penny on the ground today—see it happening. And maybe it will, maybe it won’t. But start adding to your day: “Oh, today I plan to see this,” or “I plan to see two red birds in a tree singing.” Start planning to witness simple, specific things. Practice re-envisioning an event in your day—whether it’s finding something, seeing something, or being told something. And maybe the first day you won’t see anything, but don’t stop. You have to practice creating a reality around you. Keep envisioning, and watch how the world begins to reflect the reality you’re creating.

Final Thought: The Shift Has Already Begun

If you’ve made it this far, then the shift has already begun.

The question is—what are you going to do with it?

Because this is where everything changes.

Now, let’s take it further.